Daily cleansing and intensive care combined. Give your dry or damaged hair the support it needs to be shinier and softer with the new and improved It's a 10 Miracle Potion Shampoo. Thanks to our signature blend of natural compounds and botanical essences, it provides silky softness.

Here are 10 benefits: 

1. Helps protect hair from damage
2. Gives body
3. Color-safe formula
4. Helps strengthen hair
5. Moisturizing mousse
6. Helps reduce split ends
7. Increases shine
8. Nourishes hair
9. Helps prevent breakage
10. pH balanced