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PRAVANA The Perfect Blonde Purple Toning Shampoo neutralizes unwanted yellow tones and eliminates brassy reflections with its exclusive dual system of ultraviolet dyes and optical brighteners. Its formula enriched with keratin, wheat, soy protein, coconut oil and silk amino acids reduces breakage, strengthens and hydrates, adds shine and reveals smooth and radiant hair.
Features:
-Neutralizes yellow tones and eliminates brassy reflections
-Exclusive dual system of ultraviolet dyes and optical brighteners
-Reduces breakage
-Strengthens and hydrates
-Makes hair shiny
Hair Types: Blonde, silver or highlighted hair.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if you want extra toning. For added moisture and tone, follow with The Perfect Blonde Conditioner