Professional hairdressers know how important a powerful, fast, and lightweight hairdryer is, saving time and perfectly sealing the cuticles to preserve the integrity of the hair. Elchim's 8th Sense line welcomes a new generation hairdryer featuring an innovative, ultra-lightweight, and durable brushless digital motor (BLDC TECHNOLOGY), entirely made in Italy. A finalist for the "Elle Beauty Awards Italy" in 2021, this Elchim hairdryer is designed to dry and style hair with a perfect heat control system, making it suitable for all hair types, from the thickest to the most delicate. The new Elchim BLDC motor is tested for over 5,000 hours of use, is extremely lightweight, reduces the risk of carpal tunnel syndrome, and shortens drying time, even on thick hair. The new Elchim BLDC motor has no carbon brushes. A significant improvement for your hair and the environment. The ionic and ceramic system prevents hair from overheating, dries hair from the inside out, and enhances natural shine. The laser-cut rear filter is designed to reduce hair penetration into the hairdryer and increase airflow. The internal motor is protected from hair entry. This technology ensures a longer motor lifespan. Power: 1875 W (110 V)