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Joico Colorful Anti-Fading Shampoo
For color longevity.
Gently cleanses and removes what you don't want and leaves behind everything you do!
Daily buildup and debris are gently removed.
For vibrant, long-lasting color
UV protection for brighter, longer-lasting color
Increases shine, manageability and strength
Gently cleanses color-treated hair
Fortifies hair for 3X the resistance to hair fiber breakage.