Milk_shake Icy Blond shampoo is specially formulated for blonde hair. The special black pigment in the new Milk_shake Icy Blond range gives very light blonde or platinum hair delicate ashy highlights. It prolongs the effect of gray or silver tones. It neutralizes unwanted yellow or brassy tones. This shampoo is ideal for very light blonde or platinum hair. Not recommended for gray or white hair. Paraben-free.