74ML

Joico Lumishine Youthlock Permanent Crème Color

20 RADIANT SHADES with complete gray coverage. Realize your hair’s youthful potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the rejuvenating properties of collagen to help skin maintain a plump appearance and improve elasticity and moisture, this innovative formula helps revitalize hair for a more youthful look and feel. From the first color service: Hair is left with renewed vitality,* body* and signature LumiShine shine**; strength, smoothness and softness are restored; and grays are beautifully covered.