74ML

Joico Lumishine Youth Lock Permanent Cream Color

20 radiant shades with complete gray coverage. Realize your hair’s youthful potential with new lumishine® youthlock, joico’s first collagen-infused permanent cream color. Harnessing the rejuvenating properties of collagen, which helps skin maintain a plump appearance and improve elasticity and moisture, this innovative formula helps revitalize hair for a more youthful look and feel. From the first color service: hair is left with renewed vitality, body and signature lumishine shine; strength, smoothness and softness are restored; and grays are beautifully covered.