Briogeo's Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo is specially formulated for curly, wavy, or textured hair. Its gentle formula effectively cleanses while preserving the hair's natural moisture and strengthening the hair fiber. Enriched with rice amino acids and avocado, this shampoo helps restore curl elasticity, reduce frizz, and enhance the natural definition of each curl. Lightweight moisturizing agents ensure a gentle wash without weighing hair down, leaving curls soft, shiny, and bouncy. Ideal for a daily or weekly routine, it prepares hair to receive Curl Charisma™ leave-in treatments or masks for perfectly defined, healthy-looking curls.