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Joico Color Balance Purple Shampoo
A vibrant new shampoo that deserves a mention.
Unique color-correcting and toning formula that preserves platinum blondes and silver foxes.
Keeps brassy tones at bay.
Powerful ingredients provide a shield against damage and strengthen hair's natural defenses.
Hair type: Blondes, especially platinum blondes and gray/silver hair.
Repairs, protects, combats frizz and adds shine.