You may also like
More from L'Oréal Professionnel
More from All Products
Recently viewed
Are you 18 years old or older?
Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.
Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.