Semi-permanent, direct-dye color that allows you to create color masterpieces. Pulp Riot is the the first vibrant hair color that is also vegan, gluten-free & cruelty free! Pulp Riot is easy to use and requires no developer. The future of hair looks more colorful than ever with Pulp Riot. Key ingredients such as quinoa help protect, strengthen, repair and moisturize the hair. Does not contain ammonia, PPD, MEA or parabens. Pulp Riot is also vegan & cruelty free.