Violet shampoo that cleanses and maintains the hue of cool blonde, highlighted, bleached or grey hair.

Neutralises unwanted yellow or brassy tones with a high level of violet dye.

Joico Color Endure Violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

pH 4.5-5.5.